品牌BRAND | 珍酒-金珍
Every brand has its symbol. For Chinese liquor, the most memorable brand symbols are not only the logo and slogan, but also the various bottle shapes and symbols, which are firmly rooted in consumers' cognition.
We believe that the classic bottle shape, which has carried the precious wine for decades, has itself become the symbol of the brand. The quality spirit of rare wine can also be sublimated to the greatest extent in this classic bottle.
How to reshape the classics on top of the classics?
The difficulty of reshaping the classics is that once a certain degree of visual improvement cannot be achieved, it will inevitably fall into the stereotypes and kill the characteristics. This is also a big challenge for us.
The tiger has two wings, and the horse has a golden saddle.
In the end, we decided: to retain the classic impression of the device type, with a modern approach, to enhance the visual intuition. Reconstructing the colors, embellishing the glaze, gilding Zhen Thirty and Zhen fifteen, with a layer of gilding of the passing years of brilliance...