每一个品牌都有它的符号。对于中国白酒而言，最具记忆点的品牌符号，不光是logo和slogan，一个个形态各异的瓶型更是符号代表，在消费者认知中牢牢扎根。
Every brand has its symbol. For Chinese liquor, the most memorable brand symbols are not only the logo and slogan, but also the various bottle shapes and symbols, which are firmly rooted in consumers' cognition.

我们认为，承载了珍酒数十年风雨的经典瓶型，本身就已经成为了品牌的符号。珍酒的品质精神，在这款经典瓶型中也能得到最大程度的升华。
We believe that the classic bottle shape, which has carried the precious wine for decades, has itself become the symbol of the brand. The quality spirit of rare wine can also be sublimated to the greatest extent in this classic bottle.

如何在经典之上，再塑经典？
How to reshape the classics on top of the classics?

再塑经典的困难在于：一旦无法达成某种程度的视觉改观，就难免落于俗套、消磨特色了。这对我们同样是一项不小的挑战。
The difficulty of reshaping the classics is that once a certain degree of visual improvement cannot be achieved, it will inevitably fall into the stereotypes and kill the characteristics. This is also a big challenge for us.

虎生双翅，马配金鞍。
The tiger has two wings, and the horse has a golden saddle.

最终，我们决定：保留器型的经典印象，以现代化手法，加重视觉的直观性。重构色彩、点缀琉璃，为珍三十与珍十五，镀上一层光华流转的岁月鎏金…
In the end, we decided: to retain the classic impression of the device type, with a modern approach, to enhance the visual intuition. Reconstructing the colors, embellishing the glaze, gilding Zhen Thirty and Zhen fifteen, with a layer of gilding of the passing years of brilliance...