品牌BRAND | 匀酒-匀香

再造一个中国酒文化超级符号


这款匀酒的酿造所在地,是北纬26°维度上的 “地球唯一绿宝石地段”,天地养出了绿宝石的精气,也养出了匀酒的灵气。匀酒的酿造技艺中,再以36味本草入曲,创造了独一无二的匀香。
The place where this wine is brewed is the “only emerald area on the earth” in the 26° north latitude. The heaven and earth have cultivated the essence of emeralds and the spirit of the wine. In the brewing technique of Yunjiu, 36 Chinese herbal medicines are used to create a unique uniform fragrance.

我们纵深匀酒底蕴,找寻匀酒独一无二的在地文化根基,以期再造一个中国酒文化超级符号。这其中,图腾化的视觉,成为自有文化的超级载体。我们借图腾化的手法,打磨出中国酒文化的超级符号,以建立在美学之上的认知共鸣,塑建一个新时代的超级记忆。
We dig deep into the wine heritage and find the unique local cultural foundation of the wine in order to recreate a super symbol of Chinese wine culture.Among them, the totemized vision has become a super carrier of its own culture. We use totemization to polish the super symbols of Chinese wine culture, to build a cognitive resonance based on aesthetics, and build a super memory of a new era.

聚势在地文化。我们将本草、绿宝石、苗族银饰的元素加入:仿以绿宝石之光韵,调色数百次,将绿宝石独有的生命色彩点着于匀酒的剔透瓶身之上。
Gathering in local culture. We add the elements of herbal medicine, emeralds, and Miao silver ornaments: imitating the charm of emeralds, coloring hundreds of times, and illuminating the unique life color of emeralds on the transparent bottle of Yunjiu

精作草本浮雕。将全国唯一匀香工艺采用的36味本草立体浮雕于瓶盖与盒身之上与“苗银特点”相互点缀凸显千锤百炼而出的珍贵之感,及民族文化特色。
Elaborate herbal relief. The 36-flavored herbal three-dimensional embossed on the bottle cap and box body, which is the only fragrance-mixing technique in the country, is embellished with the "Miao silver characteristics" to highlight the precious sense of tempering and national cultural characteristics.

宝石之翼。瓶身造型采用方圆结合圆瓶体外延伸两块水晶薄片将草本之纹、窖池之形的自然肌理摹刻于上寓意匀酒的生态品质,自然之道。
The Wings of Gems. The shape of the bottle body adopts a square circle combined with two crystal flakes extending from the outside of the round bottle. The natural texture of the herbal pattern and the shape of the pit is engraved on it, which symbolizes the ecological quality of the wine and the way of nature.