川魁，有“四川魁首”的寓意，既然是魁首，那么丰富且极具代表性的在地文化，就是这款酒的设计源头。
Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

中国四川，重峦叠嶂，竹林茂密，是中国国宝“大熊猫”的重要生育地、保护地之一。因此，在这款酒的设计中，我们用了熊猫、绿竹的形象，旨在传达“环保”、“生态”、“清新”的设计概念。
Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, in the design of this wine, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".

瓶身上，一副熊猫形象插画，是整个设计的基点，以翠绿竹叶组构而成，生机盎然、栩栩如生，将熊猫的憨态可掬和自然的清雅美好结合起来。在另一处的局部设计上，可以发现一只“熊猫爪子”，镂空设计，加重熊猫元素，也符合人体工学，方便拿取。
On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

瓶盖的设计，采用了“竹节”的形态，暗刻竹叶。整体瓶型采用透光玻璃构造，清雅干净，青竹熊猫，象征着清丽的环境。
The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret. The overall bottle shape is constructed of light-transmitting glass, which is elegant and clean. The green bamboo panda symbolizes a beautiful environment.

值得一提的是，这款包装采用了“可降解材料”制作，加重了生态环保的属性。
It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.