当代中青年生活压力大、焦虑、相对孤独，需要一款产品来释压、调解心情。
Contemporary young and middle-aged people are under pressure, anxious, and relatively lonely, and they need a product to relieve stress and mediate their mood.

酒本身便是精神慰藉品，“哈哈牛”针对这一社会现象，通过设计美感将时代所需的时尚元素、愉悦精神、简约文化融合在一瓶愉悦小酒当中，以舒畅简约的现代国际审美观感呈现文化价值，致力于打造酒业简单愉悦生活典范。
Wine itself is a spiritual consolation. Aiming at this social phenomenon, "Haha Niu" integrates the fashionable elements, pleasant spirit, and simple culture required by the times into a bottle of pleasant wine through design aesthetics, with a comfortable and simple modern international aesthetic The look and feel presents cultural values, and is committed to creating a model of simple and pleasant life in the wine industry.

立足于年轻群体，用时尚思潮来带动哈哈牛的设计活力，最终落足于现代极简的色彩几何风格。以有刻琢感的几何雕牛、有碰撞感的多彩瓶身、最有直观性的品牌名称，为消费者带来直入愉悦的品牌形象与愉悦享受。
Based on young people, using fashion thoughts to drive the design vitality of Haha Niu, and finally settled on the modern minimalist color geometric style. With engraved geometrically carved cows, collisional colorful bottles, and the most intuitive brand name, it brings consumers a straightforward and pleasant brand image and enjoyment.