品牌BRAND | 金六福-一坛好酒

极简中的不凡


“一坛好酒”的瓶型外观设计在盛古创意团队的雕琢下,有着鲜明的“极简主义”设计风格。采用陶坛、麻袋、毛边纸等古老而时尚的文化元素,全手工打造,环保、极简、优雅、古朴……“润物细无声”般渗入消费者的感官,白酒界的“无印良品”,有着深蕴内敛的不凡美感。
The bottle-shaped appearance design of "A Jar of Good Wine" has a distinct "minimalist" design style under the sculpting of the Shenggu creative team. It adopts ancient and fashionable cultural elements such as pottery altar, sack, and unedged paper, all hand-made, environmentally friendly, minimalist, elegant, simple... "moisturizes things silently" and penetrates into the senses of consumers, the "Muji" in the liquor industry , Has a deep and introverted extraordinary beauty.

酒就是酒,无需多余的渲染;简单纯粹,着眼于酒体的品质。用最简单的元素,组合最经典的瓶型。有着特殊文化情怀的“一坛好酒”,在极简中酝酿不凡之经典。
Wine is wine without extra rendering; simple and pure, focusing on the quality of the wine body. Use the simplest elements to combine the most classic bottle shapes. "A jar of good wine" with special cultural sentiments, brews extraordinary classics in minimalism.

物质越少人性越多,只剩下素材和功能本身,才能蕴藏更多潜在的意义与价值。秉承“大道至简”理念的“一坛好酒”,褪去一切浮华和装饰,远离一切喧嚣和吵闹,如水一般,一坛好酒恰好满足了人们追求简单和自然的心理需求。
The less the material, the more the human nature, and only the materials and functions themselves are left to contain more potential meaning and value. Adhering to the concept of "A great way to simplicity", "A jar of good wine", without all the glitz and decoration, away from all noise and noise, like water, a jar of good wine just satisfies people's psychological needs of pursuing simplicity and nature.