品牌BRAND | 婺牌老酒

奖项 AWARD | Muse design award 2022


白墙青瓦,檐角飞挑烟雨似梦,蜿水如歌,用一生的痴情,做一场梦,而这场梦的终点,一定是婺源…
The white walls and blue tiles, the corners of the eaves are flying like a mist and rain like a dream, and the water is like a song. With a lifetime of infatuation, I have a dream, and the end of this dream must be Wuyuan...

婺牌老酒,以在地文化为根基,推陈出新,老味新生,立体工业风概念的设计表达,探寻着传统古粹与新锐格调的平衡,而得此作。
Wu brand old wine, based on the local culture, renewing the old and renewing the old taste, the design expression of the three-dimensional industrial style concept, exploring the balance of traditional ancient quintessence and cutting-edge style, and obtained this work.

将传统文化用现代手法重构。徽派古建的特色“飞檐”,就是我们基于婺酒而找寻的文化特色。
Reconstruct traditional culture with modern methods. The characteristic "Flying Eaves" of ancient Huizhou architecture is the cultural characteristic that we are looking for based on Wujiu.

徽派建筑的黑白格调,与现代的极简主义,跨越千年不谋而合。瓶型总体借以“现代竖格”的极简表达,呈现出恰到好处的格调以及层次感。
The black and white style of Huizhou architecture coincides with modern minimalism, spanning thousands of years. The overall bottle shape uses the minimalist expression of "modern vertical grid" to present the right style and sense of hierarchy.