品牌BRAND | 三花酒
奖项AWARD | iF design award 2021;A’ design award 2021
饮酒是可以让人愉悦的、享受的,三花酒的设计旨在从包装开始就给用户传达“美好生活”的概念。运用独创色彩与手绘插画的直观表达,是本品的特色。原创的手绘插画取景自中国桂林,再经由上百次对比而特意调配出的“漓江绿”作为瓶色,将中国秀丽的山水风景呈现出来,带给用户“愉悦”、“享受”的品赏体验。
Drinking can be pleasant and enjoyable. The design of Sanhua Wine aims to convey the concept of "Better Life" to users from the beginning of packaging. Intuitive expressions using original colors and hand-drawn illustrations are the characteristics of this product. Original hand-painted illustrations were taken from Guilin, China, and then "Lijiang Green", which was specially prepared through hundreds of comparisons, was used as a bottle color to present the beautiful landscapes of China and bring the user "pleasure" and "enjoyment"appreciation Experience.
传达的“美好生活”概念,一直是人性里最本真的追寻,饮酒的乐趣与享受同样可以由包装完善。美景是“美好生活”中不可或缺的部分,而颜色与直观的场景更是美景更好的传播路径。
The concept of "better life" conveyed has always been the most genuine pursuit in human nature, and the fun and enjoyment of drinking can also be improved by packaging. Beauty is an indispensable part of "Better Life", and colors and intuitive scenes are a better way to spread beauty.
为中国白酒重新定义饮酒模式。在社交属性之外更为注重整体享受,将“品”与“观”有机结合,开瓶即可畅饮,简单方便。且从包装起就开始感受中国白酒的品质魅力,以及产地美景的环境魅力。
Redefine drinking patterns for Chinese liquor. In addition to social attributes, more emphasis is placed on overall enjoyment, combining "quality" and "view" organically, you can drink freely after opening the bottle, which is simple and convenient. And from the beginning of packaging, I began to feel the quality charm of Chinese liquor and the environmental charm of the beauty of the origin.