品牌BRAND | 剑南春-金绵竹

品一味中国酒文化的在地之美


路至绵竹当有酒,一杯春酿寄相思。将绵绵春意,酿成金绵竹的在地文化之美。
When there is wine on the road to Mianzhu, send a cup of spring wine to send Acacia. Bringing the splendor of spring into the beauty of local culture of Jinmianzhu.

深入解析金绵竹品牌文化基因,查究金绵竹高地位、高品位源点顾客特性,寻求到一些品牌要素:酿酒之水纹、民俗之年画、酒体之精粹,以现代简约的美学考究融于金绵竹酒,尽显其清冽之美!
In-depth analysis of Jinmianzhu’s brand cultural genes, investigating the characteristics of its high-status and high-grade source customers, and seeking some brand elements: the water pattern of winemaking, the folklore New Year pictures, the essence of wine body, and the modern and simple aesthetics. Mianzhu wine shows its clear beauty!

水纹美学表达:稀有水波纹瓶型,采用曲面折光原理,刻画绵柔品质观感;
Aesthetic expression of water lines: rare water ripple bottle shape, using curved surface refraction principle to portray soft and soft quality perception;

国潮年画传承:瓶顶封盖采用中国大红,融合手工绘作的唐朝年画,彰显独特地域文化与丰厚文化传承,显露金绵竹独具魅力的“年”酒属性。
National Tide New Year Picture Heritage: The top cover of the bottle is made of Chinese red, combined with hand-painted Tang Dynasty New Year pictures, highlighting the unique regional culture and rich cultural heritage, revealing the unique charm of "Nian" wine attributes of Jinmianzhu.