品牌BRAND | 美匠河
奖项 AWARD | iF design award 2021
美匠河酒的设计,突出“生态美酒”的特色,将中国白酒酿造生态之美传达出来。脱胎于盛古设计师对后现代主义的刻画——传统注解要让位给观者的自感。所以特意采用了几种极具代表意义的元素IP:“山形镂空”、“生态墨绿”、“烤金插画”…勾勒出贵州美酒河与贵州山水的生态之美,具备鲜明的个性化、与差异化。
The design of Meijianghe highlights the feature of ‘ecological wine’ , and conveys the ecological beauty of Chinese liquor brewing. Born out of the portrayal of post-modernism by Sungoo designers-traditional annotations should give way to the viewer's self-perception. Therefore, several representative elements IP are specially adopted: ‘mountain-shaped hollow out’ , ‘ecological dark green’ , ‘gold blocking illustration’ ... to outline the ecological beauty of Guizhou landscape, which has the distinct personality, and the differentiation.
美匠河酒的山形镂空是创意的聚焦点,增添了整体的神秘感以及IP化,这是来自中国贵州的奇山碧水的景观,拥有产地所赋予的独特性。且在设计上还传承了旧有的瓶型,保留基本元素的情况下做出整体化创意处理。
The mountain hollowing out of the Meijianghe wine is the focus point, adding to the overall mystery and IP, which is from the extraordinary landscape of Guizhou Province, China, and it’s unique origin culture. Besides, the design not only carry with the traditional bottle, retaining the basic elements, but also to make the overall creative process.
能够拓宽酒类包装市场的可能性。呼吁酒的酿造和生产回归到生态的层面,不仅仅是呈现生态,更在于保护生态的责任心,让山水呈现其本来的颜色和形态,我们只是暂住,绝不漫无边际的索取。
It is possible to expand the wine packaging market. We appeal that the wine production return to the ecological level, not only to show the green ecological, but also to protect the environment with responsibility, so that the landscape can present its original color and form. Because we only temporarily live, and we never endless request.