品牌BRAND | 红旗帅
奖项 AWARD | iF design award 2022
In order to commemorate the "flag spirit" that never gave up, and to commemorate the glorious years of youth, we designed this packaging.
Chinese porcelain with a profound charm is our main tone. Its jade-like luster presents a "monument"-like design effect. We then add texture elements such as gold powder, embossed word carving, and five-star gold label, which are carved from an aesthetic perspective. Careful refinement brings plenty of association and white space for tasters.
Breaking out of the shackles of traditional Chinese wine packaging and seeking a brand style that suits the company's own expression. This is an attempt by Hongqishuai. The source of packaging design must fall on the culture of the product itself, and in Hongqishuai, it represents dreams, memories, pride, hard work, glory...