品牌BRAND | 国台-窖客
奖项 AWARD | iF design award 2021
Our entry is a packaging design of Chinese liquor. China has a philosophy called "Great truths are always simple”,which means that fundamental principles are invariably straightforward and can be explained very concisely in simplewords.The essence of "Jiaoke" is "style". Embellishment of style in pure black is the design realm of "Jiaoke". The "active breathing head" on the top allows the wine to achieve a "micro-oxygen cycle" in the bottle, towards a continuous natural aging, which has both a taste difference and a collection value.
we use as few elements as possible to stack, similar to Chinese landscape paintings, and only a few strokes outline the essence of the product. Jiaoke wine is fired by the ceramic process that has been inherited for thousands of years in China.
Redefine drinking patterns for Chinese liquor. We are conveying a concept that is simple and not ordinary, removing all the extra expressions, only retaining the most basic essential meaning, using some pure things to leave the user blank, and being able to watch our design play its imagination.