品牌BRAND | 酒鬼酒-万里走单骑

行走在世遗路上的革新之作


酒鬼酒•万里走单骑的瓶盒设计总体采用现代手法演绎文化传统,在轻奢现代风格之下加重历史文化价值,与万里走单骑的守望精神不谋而合。我们在延续酒鬼酒经典品牌印记的同时,用了原创插画和水晶瓶做了创变。
The bottle box design of Jiuguijiu adopts modern methods to interpret cultural traditions. Under the light and luxurious modern style, it adds to the historical and cultural value, which coincides with the watchman spirit of Walking. While continuing the classic brand imprint of Jiugui Liquor, we used original illustrations and crystal bottles to make innovations.

我们将十二个世界遗产遗址中,最具特色的十二个场景描绘刻于一张文化地图之中。山水雕纹贯穿了这些地处天南地北的前人古迹,纳于画中尽展各自的历史文化风采,让人可细细品读,具备充分的文化纪念价值。
We have depicted the most distinctive twelve scenes among the twelve world heritage sites on a cultural map. The landscape carvings run through these ancient monuments, which are located in the north and south of the world. The paintings show their respective historical and cultural charms, allowing people to read them carefully and have sufficient cultural commemorative value.

插画是这款产品的文化基点和设计焦点,我们用了两个月的时间,反复推敲,将每一处建筑的风骨从实地描魂于纸上,而不减其韵。
Illustrations are the cultural basis and design focus of this product. We spent two months and repeated scrutiny to trace the spirit of each building from the ground on paper without losing its charm.