品牌 BRAND丨穿山岩酒窖

奖项 AWARD | iF design award 2021

奖项 BRAND | Muse Design Award 2022(铂金奖)


“穿山岩酒窖”酒的设计充分表达了其臻藏属性和品质质感,用古朴、大气的设计风格打造出“盛德若愚”之大境界。我们用穿山岩自有的不规则的岩石年轮来构建球形瓶体,再雕刻桂林独特的景点,另一特点在于突出的山状瓶顶,展现桂林山水的奇妙,也突出酒的质感与设计差异。
The design of Chuanshanyan wine cellar fully expresses its nature and high-valued quality, and creates a grand realm of “Shengde Ruoyu”(which in Chinese means “If a gentleman's virtue is good and is modest,he always looks simple in appearance") with its simple and atmospheric design style. We use the irregular rock rings of Chuanshanyan to build a spherical bottle body, and then carve Guilin's unique scenic spots. Another feature is the outstanding mountain shaped bottle top, which shows the wonders of Guilin's mountains and rivers, and also highlights the difference of wine texture and design.

如岩石一般的质感,是我们要打造的重要观感。在穿山岩酒窖中自然老熟的老酒,也暗合古朴、厚重、质感的特性。
The texture of rock is an important impression we want to create. In chuanshanyan wine cellar, the natural old wine also coincides with the characteristics of simplicity, solidity and texture.

黑石般的质感瓶体,与顶端的金色山体,构造了“穿山岩酒窖”的独一无二,不规则的板块结构也让其拥有独特的美感。潜藏的设计语言就是厚重与醇香,通过包装赋予了穿山岩酒窖极高的品牌辨识度。
Chuanshanyan wine cellar: the black stone like texture bottle body and the golden mountain at the top construct the unique "chuanshanyan wine cellar". The irregular plate structure also gives it a unique aesthetic feeling. The hidden design language is generous, mellow and fragrant, which gives chuanshanyan wine cellar high brand recognition through packaging.