品牌BRAND | 泸州老窖-精品特曲

奖项 AWARD | iF design award 2022


于设计而言,独具风格,才是永远的风尚。
In terms of design, unique style is the eternal fashion.

精诚所至,金石为开。我们在拿到产品的第一时间,就知道这不是一款“炫技”的产品:坐拥国宝窖池的泸州老窖有它传承的厚重,和历史的底蕴,这些东西已经组构了泸州老窖•精品特曲的结构内核,我们需要传承这样的精神,基于此做一些创变。
Faith will move mountains to open. The first time we got the product, we knew that this was not a "splendid" product: Luzhou Laojiao, which sits on the national treasure pit, has its heritage and historical heritage. These things have formed Luzhou. We need to inherit this spirit and make some innovations based on the structural core of Laojiao•Exquisite Special Songs.

我们在泸州老窖•精品特曲一贯以来的蓝调上再度加深,采用深蓝的主色调,配以瓶侧晶莹通透的红色,让产品既具有厚重的历史观感,又以现代的表现手法赋予了时代气息,将两者完美的融合于产品之上。
We have deepened the blues that have always been in Luzhou Laojiao•Exquisite Specials, using the main color of dark blue, coupled with the crystal clear red on the side of the bottle, so that the product has a heavy historical look and a modern expression technique. The breath of the times, the perfect combination of the two on the product.

细节出臻。为丰富泸州老窖•精品特曲的文化内涵,我们将“江阳图”精雕于瓶盖之上,让数百年前的酿酒场景以一种金线勾勒的形式,再度呈现在当代饮酒人的眼前。
The details come out. In order to enrich the cultural connotation of Luzhou Laojiao•Exquisite Special Songs, we have carved the "Jiangyang Picture" on the bottle cap, so that the winemaking scene hundreds of years ago will be reappeared in contemporary drinking in the form of a golden line. In front of people.