品牌BRAND | 泸州老窖-精品特曲
奖项 AWARD | iF design award 2022
In terms of design, unique style is the eternal fashion.
Faith will move mountains to open. The first time we got the product, we knew that this was not a "splendid" product: Luzhou Laojiao, which sits on the national treasure pit, has its heritage and historical heritage. These things have formed Luzhou. We need to inherit this spirit and make some innovations based on the structural core of Laojiao•Exquisite Special Songs.
We have deepened the blues that have always been in Luzhou Laojiao•Exquisite Specials, using the main color of dark blue, coupled with the crystal clear red on the side of the bottle, so that the product has a heavy historical look and a modern expression technique. The breath of the times, the perfect combination of the two on the product.
The details come out. In order to enrich the cultural connotation of Luzhou Laojiao•Exquisite Special Songs, we have carved the "Jiangyang Picture" on the bottle cap, so that the winemaking scene hundreds of years ago will be reappeared in contemporary drinking in the form of a golden line. In front of people.